King is the only true fashion magazine for men in Sweden. King inspires and informs in an entertaining and manly way. In King's world fashion is a collection of current modes of expression and the art of mastering them. Topics like fragrances, skin care, interior design and digital accessories are as vital to King as the latest shots from the catwalk and pictures of winning outfits for important situations like business meetings, dates and a night on the town with your friends.

King Magazine is published twelve times a year. 

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